Rather than traditional, noisy retail messaging, the concept was to use content to use the product to create an ambient evolving environment inviting guests to stop, stare and reflect in the space.
With such an enormous canvas, I was adamant we use real product to retain a sense of realism and detail addsing to the hypnotic visuals when blown up at scale. We managed to avoid using any CGI, shooting everything on set using an ultra slow motion phantom 4K.
With a tiny budget and short timeline – I produced this alone with assistance on set from the experts at the Creative camera company.